But in 2012, the 26-year-old’s success has earned him top billing on the Mizay Entertainment roster.īack in 2009, few people had any idea who Waka Flocka Flame, born Juaquin Malphurs, even was. All anybody knew was that Gucci Mane was rolling around with a young dude with a penchant for yelling his rhymes (and non-rhymes) over beats that could make a trap-house crumble.Īt the time rap had begun trending away from the bass-laden party cuts that seemed to sprout from the South every few months. Lil Wayne secured his “Best Rapper Alive” crown with a dizzying string of tightly packed releases. Drake’s lyrical, emotional and melodic mixtape So Far Gone was the talk of the industry. As soon as the record came out it was suddenly everywhere, and yes, it was “all the way turnt up.” Then came Waka’s first smash: “O Let’s Do It.” Opening with the now famous, “I fucked my money up, now I can’t re-up” line, “O Let’s Do It” was an extension of Lil Jon’s crunk, only this time a trap star was the one throwing the party.
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